Providing Trusted Media Analyses, Media Audits & Metrics
The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.
The AAM board approved plans to broaden client access to the Media Intelligence Center starting this summer and gave final sign-off to magazine and U.S. newspaper initiatives set to debut in 2015.
A few changes have recently taken place within AAM’s accounting department including the addition of two new staff members and promotion of Bob Schweitzer to VP of finance. Catch up with the team.
Beginning in early April, U.S. newspapers will report full quarterly circulation data and monthly cross-media metrics. Prior to data filing, AAM will provide newspaper members with series of helpful resources.
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AAM's Data Ecosystem
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