Providing Trusted Media Analyses, Media Audits & Metrics
The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies and platform providers. Our members stand for trusted media analysis across all brand platforms—print, web, mobile, email and more—to make smart decisions. AAM delivers insightful, audited cross-media metrics that matter. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Together with ImServices, AAM delivers media assurance via its media audit verification and information services, providing solutions that empower media professionals to transact with greater trust and confidence.
AAM recently hosted a panel during Advertising Week that featured some of the brightest minds in media buying. Here’s a recap of how they think trust and transparency can be built into programmatic transactions.
If you’re planning to attend 2015 FIPP World Congress, join AAM on October 14 and 15 in the Beaver Lodge for s’mores, industry updates and to take pictures using AAM’s “snap ‘n share” photo booth.
In a recent interview hosted by LinkedIn during Advertising Week in New York, AAM’s Steve Guenther encourages advertisers to get involved in TAG’s working groups and push the need for accountability in the digital ecosystem.
In advance of AAM’s Ad Week panel on programmatic media buying, CEO of Index Exchange and session panelist Andrew Casale discusses key challenges facing the online advertising industry and gives his thoughts on the upcoming AAM event.
AAM All Access
All Access is AAM’s new client-focused program that provides more services and greater value to AAM members in a cost-controlled way. With All Access, members can take advantage of the Media Intelligence Center’s full offerings ─ including its Analyzer tools ─ at no additional cost. More>
Access AAM Data
AAM’s Media Intelligence Center is the industry’s source for audited media data. Learn how to find an array of verified readership, circulation, subscriber demographics, and digital activity metrics for North America’s leading content providers. More >
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Read how these industry titans face the challenges of digital media head on and turn them into opportunities.